BrandIt stands a lone to convey the whole message of what you are and what you are for. This way people will know who the service and/or product belongs to. Logo Enhance a brand, and/or a marketing product. It cannot stand a lone to convey the whole message of a product, for it supposed to be a quick visual representation of the message and position, like a synopsis catching your attention in what is being offer. IconHolds the same principles of a logo but isn't scale-able in size, it is a handcrafted raster imagery. Icons are quadratic, since they operate within a square canvas. In a canvas a graphical representation of a concept or operation is made. HeaderUsed on top of a website or blog and is normally horizontal in size. It is composes normally of a brand, a logo, and a tagline. Sometimes it have social media icons, advertisement banner, and/or a search bar. Slogan Used in advertising and campaigns, and normally change over time to stay current making the consumers feel safe about the product. TaglineA brief phrase, catchline, that tells about who you are and what you bring. Normally, use to enhance the brand and logo.